8 Biggest Digital Marketing Trends Making Waves as we enter 2020

The end of the decade marks the beginning fresh digital trends that are bound to take you by surprise! Digital Marketing is an ever-changing landscape.  In the current age of fast-paced information processing, it is crucial to stay ahead of the curve. This can be made possible by staying up-to-date with the biggest digital marketing trends this season.

2020 is being viewed as a point of new beginnings where contemporary Digital innovation will allow entrepreneurs to expand their reach and amplify their brand’s presence.

Read on to discover the 8 Biggest Digital Marketing Trends that will help your business thrive.
 

Chatbots:

The use of Chatbots is pivotal in this age of innovation. In recent years, Chatbots have been adopted by a multitude of tech and non-tech industries. They are introducing a new and efficient way for businesses to communicate with their target audience. The growing popularity of messaging apps makes the use of Chatbots a rather cost-friendly option for Digital Marketers.

What is a Chatbot? In simple terms, it’s a program powered by Artificial Intelligence (AI) that allows for real interaction to take place. This is made possible via a chat-interface. Chatbots use machine-learning to adapt to human behaviors and replicate conversations.

Social eCommerce:

Online businesses have always struggled with getting customers to visit their e-commerce websites. The underlying reason behind this is conversions, or rendering a sale. With the advent of Social e-commerce, Brands can make their products directly available for purchase on social websites. This expedites the buying process and makes online-shopping a hassle-free experience. The Launch of Instagram checkout in 2019 played a major role in stimulating sales. Seasoned Digital Marketers have predicted it to be the biggest marketing trend in the coming year.

Micro-influencers:

Influencer marketing has been growing rapidly in the last few years. Micro-influencers bridge the gap between brands and consumers by facilitating them with insightful content. The top-tier influencers are an expensive resource. Small or medium-sized brands are now choosing to work with micro-influencers to enhance their brand’s reach. Micro-influencers are specific to niche marketing hence their reach is narrower compared to top-tier influencers. Despite having a narrow reach, niche-specific influencers have a better engagement rate compared to more popular influencers’. A study from Adweek proves micro-influencers to be 6.7x more cost-effective than influencers with more reach.

Analysis of Emotions:

Emotional intelligence and understanding human behavior has always been the root of all marketing principals. Sentiment analysis is the practice of listening to and understanding the unique reactions displayed by users on social media platforms. It involves various data-collecting tools that measure the varying degrees of emotional intensity. Current advancements in technology have made tools such as Critical Mention, Repustate and Lexalytics available to brands. These tools are specifically designed to reveal what consumers really think about your brand. In 2020, Digital Marketers can use this data to fine-tune their content and strategy and amplify their annual sales quota.

Video Marketing:

Video Marketing stands apart as one of the most pivotal marketing trends today. The popularity of video-based content is all set to continue rising in the year 2020.  One of the reasons for the progressive impact of digital video marketing is the slow demise of TV advertisements.  Statistics and data inferred over the year establish the fact that Digital Video viewership has increased significantly. Brands need a marketing strategy, and video content can be used to amplify their digital footprint.

E-mail Marketing:

E-mail Marketing has been around for decades. However, in 2020, Digital Marketers are set to revive it with a fresh coat of paint. Email Marketing is cost-effective with a higher Return on Investment, and hence, a lucrative option for entrepreneurs. Digital Marketers are coming up with a polished and interactive way of reaching out to consumers through pixel-perfect, flawless designs with clickable buttons!

Vlogging:

Video blogs are now more popular than ever. Unlike animated content, Vlogs tend to be more direct and interactive. This boosts and encourages interpersonal connection with the audience.

Programmatic advertising:

Artificial intelligence and programmatic advertising are designed and developed to make your life easier. Ad placement, media planning, and buying and detailed targeting can now be handled by software.

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